Thursday, December 24, 2020

Tax-Payers in India and Social Security Required

The Union Government is trying best to expand the Tax-payer base, thru programs like Jan-Dhan a/c, emphasis on Aadhar Card, enhanced Direct payments via Bank accounts, Demonetisation, encouraging E-transactions etc. If we look at GST and all taxes on public, India would rank as one of the highest taxed countries globally. For expenditure / consumption, these sections are actually paying close to 60% of the income as TAXES. What they are getting in return from government, as social security or easy living facilities ??

Also the high taxation has to be combined with social security of tax-payers; which is practically non-existent in India. Even after paying taxes, people have to save for their medical, child education, retirement, old-age needs; unlike most of the affluent countries, where a lot of these expenses are taken care of by the government, after you have paid taxes on income and spendings. This allows the people to "live in the present" and no future worries, after paying similar tax rates as in India. 

One of the largest tax-payer base is Middle class private employees, businessman, shopkeepers & the small business community, that have been contributing to the GST & IncomeTax Revenue. Government have made many cosmetic attempts at easing the burden by announcing Tax Slabs & establishing exemptions limits on housing, medical, insurance etc., but no serious attempt has been ever made to address the SOCIAL SECURITY CONCERNS of middle-class consumers of India. Eg. Life Insurance Coverage, Family Medical Coverage, Unemployment Pension, Old age pension etc, based on income tax paid by assessee during their lifetime. 

Considering emerging economy environment, some of the most affluent countries such as city states of Dubai and Singapore either donot charge any Income tax or tax at the rate, which is low compared with a country like India. Now if we look at labour and believe that skills are fungible, then would not people want to live in countries where taxation is low?? While cost of living abroad may be high for lower wage earners, for the affluent,  it may actually be lower, a 41% tax on the high income earner, may actually be more than what this person may be actually spending extra in a new country with zero tax to maintain that lifestyle. Would not these people have a tendency to move abroad as long as they can work in the same manner from any offshore location?? 

How many of our pilots, marine officers and seamen (all highly paid by Indian standards), pay any tax in India?? (Since they are working out of territories of india). The point is the more fungible a skill is, easier it is for the skill to move away. Same in case with businesses and investment. Why would somebody come to India to do business if the taxation is significantly higher than elsewhere? Yes, there is an opportunity to make incremental profits, but a large part of that can be realized by manufacturing elsewhere and servicing the Indian market through imports into India. Some of the businesses are very prone to be exported abroad. 

Going forward, India needs to look at taxation differently. Instead of increasing rate of tax, it shall add more taxpayers to increase tax net. Either the government would have to reduce its economic footprint or look at raising tax revenues through different classes of people. It would have to look at taxing the whole of the population rather than taxing a very small part very highly......wake-up to rise-up...

contributed by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


Thursday, December 10, 2020

Atma-Nirbhar Bharat Rojgar Yojna…. Emerging India

Government of India on 9thDecember, 2020 approved INR 22,810 crore outlay for the Atma-Nirbhar Bharat Rojgar Yojna (ABRY), which aims at encouraging businesses to do new recruitments amid the Covid pandemic and restrengthen business and industries. Considering to boost employment in formal sector and incentivise creation of new employment opportunities during the covid recovery phase, it has approved an expenditure of INR 1,584 crore for the current financial year and INR 22,810 crore for the entire scheme period for year 2020 - 2023. Under this scheme, the Government will provide :-

  • Subsidy for 2 years in respect of new employees engaged on or after 1stOctober,2020 and upto 30thJune,2021.
  • The government will pay both 12% employee’s contribution and 12% employer’s contribution ie. 24% basic wages towards employees provident fund, in respect of new employees in establishments employing upto 1,000 employees for 2 years in this scheme.
  • However, the government will pay only employee’s share of EPF contribution ie. 12% of wages in respect of new employees in establishments employing more than 1,000 employees for two years.
  • An employee drawing a monthly wage of less than INR 15,000 who has not working in a any establishment registered with the EPF organisation before 1stOctober2020, and did not have a universal account number or EPF member account number, prior to 1stOctober2020, will be eligible for the benefit.
  • Any EPFO member possessing universal account number, drawing a monthly wage of less than INR 15,000 who exited employment during covid pandemic from 1stMarch,2020 to 30thSeptmber,2020 and did not join employment in any EPFO covered establishment upto 30thSeptember,2020 will also be eligible to avail the benefit.
  • The EPFO will credit the contribution in Aadhar seeded account of members in an electronic manner.
  • Then EPFO will develop software for this scheme and also develop a procedure which shall be transparent and accountable, it will work out the modality to ensure that there is no overlapping of benefit provided under the ABRY with any other scheme implemented the by the EPFO.

Welcoming this step, Business and Industry houses are hopeful to give benefit of this scheme to lakhs of workers beneficieries, affected during covid pandemic and working to make out growing economy to turn new milestones. Lets work towards an Emerging India…… 

contributed by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


Friday, November 27, 2020

Rotation and Re-balancing of Equity Investment Portfolio

If you are an investor in stock market; either thru Direct stocks, IPO applications, Mutual Funds or other mode of investments; you must consider timely rebalancing of your investment portfolio. Why rotation and rebalancing of investments is strongly advised:

  • To keep your investments, according to current trends of global market
  • To keep you investment secured, according to current balance sheet strength of companies
  • To keep your investment with highest yield, according to best profit earning stocks
  • To keep close watch on mutual fund portfolio reports
  • To regularly follow asset allocation of mutual funds in equity and debt categories
  • To reshuffle between mutual funds; large caps, mid caps, mix caps
  • To get sectoral benefits on investments; Pharma shares, FMCG shares, Banking shares, Technology shares
  • To make proper income tax planning
  • To make future planning; child education, child marriage plans, buying a house etc.

Year 2020 has taught everyone about how world can change on a single click (COVID) and best learning from this is to remain well planned for non-earning days. In covid times, investors switched from Infrastructure shares to Pharma / hospital shares; from Real-estate shares to FMCG shares; from Banking shares to Digital online business shares….. and minted huge profits, just by ROTATION OF INVESTMENT PORTFOLIO. Everyone cannot be expert, but can use expert advice of investment advisors for better profit making portfolio.

Your own asset allocation (with your available savings) is most important; wherein you have to make decision matrix with best tax planning, future plans, retirement plans, living liability plans etc. You need to decide, what kind of mutual fund SIP or direct one time investment you have to make. For example during stock market crash in march 2020; most of prudent investors made one time investment in mutual funds and paid one time contribution (in addition to regular SIP). This rebalancing brought, huge profits by September 2020 and proven their right decision at right time, with proper investment advisor. Covid has ruined balance sheet of many business houses and traditional business models, wherein at the same time, has brought super profits in result oriented digital business houses. 

Rebalancing is also advisable for better Risk management, since you are investing your hard earned money, so you need to keep close watch on your allocated assets, sectors or type of investment instruments. Right entry and profitable exit policies shall be followed by all classes of investors, eg. Business investors, salary class investors, retirement plan investors etc. Author CA Yogesh Birla is a passionate investor and love to share innovative investment strategies, as knowledge sharing with friends and connects.

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


Wednesday, November 18, 2020

Legal Updates for Civilian Life in India

Giving more weightage to ease of living, Government of India has made following changes in Motor vehicle rules, Income tax, Health insurance, Credit and debit card and other rules etc. :-

1) No physical verification of documents like Driving License and RC

The tension of keeping a hard copy of documents like RC and driving license together while driving is going to end. Now you can drive a vehicle with only a valid soft copy of these documents attached to the vehicle.The Ministry of Road Transport and Highways has issued notification of various such amendments made in the Motor Vehicles Rules 1989, which will come into effect from October 1. In a step towards easing commuter convenience, the central government is set to digitise documents including maintenance of vehicles, driving licences and e-challans that will now be done through an information technology portal from 1 October 2020. Drivers can maintain their vehicular documents on Central govt's online portal like Digi-locker or m-parivahan.

2) Mobile phones only for route navigation

According to the amendments made in the Motor Vehicles Rules 1989 by the Ministry of Road Transport and Highways, you will now be able to use mobile for route navigation in such a manner that it shall not disturb the concentration of the driver while driving.

3) LPG connection will not be free

Under the marque Pradhan Mantri Ujjwala Yojana (PMUY), the process of getting a gas connection for free is ending on 30 September 2020. The Union cabinet had approved an extension till end September for availing free cooking gas cylinders under PMUY.

4) 5% tax will be levied on foreign fund transfer

Any amount sent abroad to buy foreign tour packages, and every other foreign remittance made above ₹7 lakh, will attract a tax-collected-at source (TCS) beginning 1 October unless tax is already deducted at source (TDS) on that amount. While the tax on foreign tour packages will be 5% for any amount, for other foreign remittances the tax will kick in only for the amount spent above ₹7 lakh.

5) Sweet sellers will need to display 'best before date

Sweet shops will now have to declare the 'best before date' of non-packaged or loose sweets available in their shop. Food Safety and Standards Authority of India (FSSAI) has directed the sweet shop owners to adhere to the protocol from 1 October.

6) New health insurance rules to be implemented

The changes in the health insurance cover have of course being introduced in the aftermath of Covid-19. The prices for premium health services will eventually rise. The new health insurance rules to be introduced post-Covid-19 inclusion will make 17 permanent illnesses outside the cover.

7) Buying television sets can be expensive

Open cell panels will attract 5% import duty from 1 October, with the government saying that a duty exemption expiring at the end of this month will not be extended . As part of 'Atmanirbhar Bharat' the government is keen to expand domestic production capacity for open cell panels so that imports can be curbed. The one-year exemption given to the item expires today, 30 September.

8) RBI’s new credit and debit card rules

The Reserve Bank of India (RBI) has issued new guidelines to secure debit and credit cards. These changes will be effective from 1st October 2020. According to the new guidelines, card users will now be able to register opt-in or opt-out of services, spend limits, etc. for international transactions, online transactions as well as contactless card transactions.

9) FSSAI bans blending of mustard oil with any other cooking oil

Food regulator FSSAI has banned blending of mustard oil with any other cooking oil with effect from October 1. In a letter to commissioner of food safety of all states and Union Territories, FSSAI said the "blending of mustard oil with any other edible oil in India has been prohibited with effect from October 1, 2020.

10) New Tax Collected at Source (TCS) regime

The Income Tax Department issued guidelines for applicability of TCS provision which requires an e-commerce operator to deduct 1 per cent tax on sale of goods and services. The new Tax Collected at Source (TCS) regime will come into effect from October 1 . The Finance Act, 2020 inserted a new section 194-O in the Income-tax Act 1961 which mandates that with effect from October 1, 2020, an e-commerce operator shall deduct income tax at the rate of 1 per cent of the gross amount of sale of goods or provision of service or both, facilitated through its digital or electronic facility or platform.

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com




Tuesday, November 10, 2020

हाउसिंग लोन पर ब्याज व् मूल ऋण पुनर्भुगतान पर आयकर छूट

आयकर अधिनियम के तहत हाउसिंग लोन पर ब्याज व् मूल ऋण पुनर्भुगतान पर आयकर छूट से सम्बंधित ध्यान रखने योग्य कुछ महत्वपूर्ण तथ्य  

ये सभी करदाताओं को पता है कि स्वयं के रहने के लिए काम में लिए जाने वाले घर की खरीद, निर्माण या रिपेयर पर लिए गए गृह ऋण पर आयकर अधिनियम के तहत ब्याज की छूट मिलती है लेकिन ये छूट क्लेम करते समय कुछ महत्वपूर्ण तथ्य ध्यान नहीं रखने पर बाद में परेशानी का सामना करना पड सकता है जैसे:

1. कि जिस व्यक्ति द्वारा गृह ऋण के ब्याज या मूल भुगतान की छूट ली जा रही है, उस घर का रजिस्टर्ड मालिक होना अनिवार्य है, यदि कोई व्यक्ति घर का रजिस्टर्ड मालिक नहीं होने पर भी छूट क्लेम करता है तो पूर्णतः आयकर कानून के प्रावधानों के विपरीत है|

2. कि अक्सर लोन की पात्रता बढ़ने के लिए पति / पत्नी, भाई, माता, पिता वगैरह का नाम भी गृह ऋण में CO-BORROWER  के रूप में जोड़ दिया जाता है, लेकिन केवल CO-BORROWER  होने या उनके नाम से हाउसिंग लोन ब्याज व् पुनर्भुगतान का सर्टिफिकेट जारी होने के कारण कानूनन वो गृह ऋण पर ब्याज या मूल पुनर्भुगतान की छूट के लिए पात्र नहीं हो सकते| 

3. कि कई बार देखा जाता है कि मकान निर्माण हेतु लिए जाने वाले ऋण का उपयोग मकान निर्माण की बजाय अन्य व्यक्तिगत कार्यों हेतु कर लिया जाता है और बैंक के सर्टिफिकेट के आधार पर ब्याज व् मूल ऋण पुनर्भुगतान की छूट ले ली जाती है जो की कानूनन पूरी तरह गलत है | जांच के दौरान गलत छूट लेने का तथ्य साबित होने पर अधिक दर पर आयकर के साथ ही ब्याज व् पेनल्टी का भुगतान भी करना पड सकता है अतः अपने चार्टर्ड अकाउंटेंट या कर सलाहकार से छूट की पात्रता की जांच करवाए बिना छूट लेना महँगा पड सकता है|

4. कि एक गृह ऋण पर ब्याज की छूट लेने हेतु एक अन्य अति महत्वपूर्ण आवश्यकता है कि रजिस्टर्ड मालिक द्वारा ऋण लेकर मकान खरीद या निर्माण या रिपेयर में उक्त ऋण राशि पूर्णतः उपयोग करने के बाद उक्त ऋण राशि का भुगतान भी उसके स्वयं के द्वारा किया जाना चाहिए जबकि कई मामलों में ये पाया जाता है कि CO-BORROWER  जो कि रजिस्टर्ड मालिक नहीं है, उसके द्वारा किये गए भुगतान पर भी रजिस्टर्ड मकान मालिक द्वारा छूट ले ली जाती है जो कि पूरी तरह अमान्य है और पकडे जाने पर अधिक दर से टैक्स व् ब्याज के अलावा पेनल्टी भी देय होगी|

5. कि आजकल गृह ऋण लेने के कुछ समय बाद बैंक/वित्तीय संस्थानों द्वारा टॉप-अप लोन स्वीकृत कर दिया जाता है जो कि किसी भी उपयोग में लिया जा सकता है उसे पहले से खरीदे गए या निर्मित्त मकान हेतु उपयोग लेने की बाध्यता नहीं होती, ऐसे सभी ऋण गृह ऋण की किसी भी प्रकार की छूट के लिए पात्र नहीं होते हैं बल्कि केवल उक्त टॉप-अप लोन को व्यापार में काम में लेकर व्यापारिक लाभ हानि खाते में उक्त ब्याज की छूट कानूनी रूप से ली जा सकती है|

6. कि मकान के सह-स्वामी (जॉइंट ओनरशिप) के मामलों में यदि ऋण सह-स्वामियों द्वारा एक साथ लिया गया है और निर्माण / खरीद में ऋण राशि उपयोग लेने के बाद पुनर्भुगतान सभी सह-स्वामियों द्वारा नहीं करके समस्त भुगतान किसी एक व्यक्ति के खाते से ही किया जा रहा है तो ऐसे मामलों में केवल उस व्यक्ति के मालिकाना हिस्से जितनी पुनर्भुगतान व ब्याज की राशि की छूट उक्त व्यक्ति द्वारा ली जा सकती है अन्य सह-स्वामी द्वारा भुगतान नहीं करने के कारण उन्हें छूट अमान्य होगी अतः सह स्वामियों के मामलों में सभी द्वारा छूट की पात्रता के लिये अपने अपने हिस्से की ऋण राशी का भुगतान स्वयं के खाते से करना चाहिए या फिर एक जॉइंट बैंक खाता खुलवाकर उसमें से भुगतान किया जाना चाहिए |

7. कि कुछ प्राइवेट फाइनेंस कंपनियों के एजेंटों द्वारा पहले से बने हुए घरों पर लोन अगेंस्ट प्रॉपर्टी (LAP) की बजाय हाउसिंग लोन के रूप में ऋण स्वीकृत करवाया जाता है और उक्त ऋण राशि का उपयोग भी व्यापार या अन्य व्यक्तिगत प्रयोजनों हेतु किया जाता है जबकि सर्टिफिकेट हाउस लोन का जारी किया जाता है और कई करदाताओं द्वारा उक्त छूट का लाभ भी ले लिया जाता है जो कि कानूनन बिलकुल गलत है अतः इस सम्बन्ध में कर्दतों को जागरूक करके गलत छूट लेने से बचने की सलाह देना ही श्रेयस्कर है |

8. कि एक अति महत्वपूर्ण तथ्य है कि गृह ऋण पर ब्याज की छूट लेने के लिए ऋण केवल बैंक या वित्तीय संस्थानों से लेना ही अनिवार्य नहीं है वरन करदाता द्वारा अपने रिश्तेदारों, मित्रों या अन्य से ऋण लेकर उसका उपयोग मकान खरीद या निर्माण में करने पर उस पर दिए गए ब्याज की गृह ऋण पर ब्याज के रूप में छूट ली जा सकती है परन्तु ऐसे ऋण के पुनर्भुगतान पर छूट उपलब्ध नहीं है|         

गृह ऋण पर ब्याज व् पुनर्भुगतान राशि की छूट आयकर बचाने का एक अत्यंत ही कारगर उपाय है अतः कभी भी घर की खरीद या निर्माण हेतु भूखंड की खरीद से पूर्व अपने चार्टर्ड अकाउंटेंट / कर सलाहकार से उचित कानूनी सलाह लेकर ही भूखंड या मकान के रजिस्टर्ड मालिक के विषय में निर्णय लें और दीर्घ अवधि तक कानूनी रूप से गृह ऋण पर ब्याज व् पुनर्भुगतान राशि की आयकर में छूट का लाभ लें।

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com



मोरेटोरियम पीरियड की EMI पर ब्याज माफी का गाइडलाइंस

सरकार ने गाइडलाइंसजारी किया की जिन कर्जदारों के ऊपर 29 फरवरी तक कुल ऋण 2 करोड़ रुपये से अधिक नहीं है, वे योजना का लाभ उठाने के लिये पात्र होंगे

त्योहारी सीजन में कर्जदारों को उपहार देते हुए फाइनेंस मिनिस्ट्री ने बुधवार को 2 करोड़ रुपए तक के लोन पर 6 महीने की अवधि तक के लिए चक्रविधि ब्याज और साधारण ब्याज के बीच आने वाले अंतर के अनुग्रह राशि के तौर पर भुगतान से संबंधित गाइडलाइन को मंजूरी दे दी है। दूसरे शब्दों में कहें तो केंद्र सरकार ने 2 करोड़ रुपए तक के कर्जे पर ब्याज पर ब्याज माफी संबंधी दिशानिर्देशों पर अपनी मुहर लगा दी है।

बता दें कि सुप्रीम कोर्ट (Supreme Court) ने केंद्र को आरबीआई (RBI) की तरफ से  COVID-19 की वजह से उत्पन्न संकट को देखते हुए कर्ज लौटाने को लेकर दी गयी मोहलत के तहत 2 करोड़ रुपये तक के कर्ज पर ब्याज छूट योजना को जल्द- से -जल्द लागू करने का निर्देश दिया था उसके बाद यह दिशानिर्देश आया है।

Department of Financial Services(वित्तीय सेवा विभाग) द्वारा जारी गाइडलाइन के मुताबिक कर्जदार संबंधित ऋण खाते पर योजना का लाभ ले सकते हैं। 📈📈यह लाभ 1 मार्च, 2020 से 31 अगस्त, 2020 की अवधि के लिये है। इसके अनुसार जिन कर्जदारों के ऊपर 29 फरवरी तक कुल ऋण 2 करोड़ रुपये से अधिक नहीं है, वे योजना का लाभ उठाने के लिये पात्र होंगे। 

✅✅इस योजना के तहत आवास ऋण, शिक्षा ऋण, क्रेडिट कार्ड बकाया, वाहन कर्ज, MSME,व्हाइट गुड्स प्रोडक्ट्स और खपत के लिये लिया गया कर्ज (Housing loan, education loans, credit card dues, auto loans, MSME loans,consumer durable loans and consumption loans)आएगा।

इस गाइडलाइन के मुताबिक बैंक और वित्तीय संस्थान पात्र कर्जदारों के ऋण खाते में मोहलत अवधि के दौरान चक्रविधि ब्याज और साधारण ब्याज के बीच अंतर की राशि जमा करेंगे। यह सुविधा उन सभी पात्र कर्जदाताओं के लिये है जिन्होंने RBI द्वारा 27 मार्च, 2020 को घोषित योजना के तहत पूर्ण रूप से या आंशिक रूप से कर्ज लैटाने को लेकर दी गयी छूट का लाभ उठाया है। वित्तीय संस्थान संबंधित कर्जदार के खाते में रकम डालकर उसके भुगतान के लिये केंद्र सरकार से दावा करेंगे। सूत्रों के अनुसार सरकारी खजाने पर इस योजना के क्रियान्वयन में 6,500 करोड़ रुपये का बोझ पड़ेगा।

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


नकद भुगतान एवं आयकर कानून

भारतीय आयकर अधिनियम की धारा 40 ए (3) के तहत प्रत्येक व्यक्ति, एकल स्वामित्व फर्म, पार्टनरशिप फर्म और कम्पनी द्वारा किसी भी व्यावसायिक खर्च या माल खरीद के सम्बन्ध में एक दिन में एक व्यक्ति को 10,000/- दस हज़ार से अधिक नकद या बेयरर चेक से भुगतान करने पर आय की गणना करते समय उक्त खर्च या खरीद की कोई छूट नहीं मिलेगी (कुछ विशिष्ट परिस्थितियों व् कृषि सम्बन्धी मामलों को छोड़कर) और ट्रक भाड़े के सम्बन्ध में दस हज़ार की जगह 35,000/- रुपये तक के नकद भुगतान की छूट है | 

🖋️इस सम्बन्ध में विशेष ध्यान देने योग्य बात ये है कि कुछ करदाताओं द्वारा अपनी आय को कम करने के उद्देश्य से 10,000/- दस हज़ार से ज्यादा नकद भुगतान किये गए खर्चों को प्रतिदिन 10,000/- से कम दिखाकर बुक्स ऑफ़ एकाउंट्स में प्रविष्टि कर दी जाती है जिससे इनकी छूट मिल सके लेकिन उक्त नकद खर्चों को टुकड़ों में दिखाना 01/04/2020 से आपको इससे भी बड़ी परेशानी में डाल सकता है क्योंकि धारा 271 एएडी के तहत बही खातों में गलत प्रविष्टि करने पर 100% की पेनल्टी लग सकती है

कई मामलों में खरीद या खर्चों के बिल जो कि दस हज़ार से ज्यादा के होते हैं और करदाता द्वारा उक्त पूरे बिल का भुगतान नकद में किया जाता है लेकिन बिना किसी सबूत के अर्थात अलग अलग तारिख की प्राप्ति रसीद या अकाउंट कन्फर्मेशन), नकद भुगतान को अलग अलग तारीखों में 10 हज़ार से कम दिखाकर उक्त खर्चों की छूट ले ली जाती है और सामान्यतया ऑडिट के दौरान भी उक्त खर्चों को केवल सेल्फ मेड वाउचर के आधार पर allow कर दिया जाता है|

🖋️इसके अतिरिक्त कुछ करदाता वेतन, किराये व् अन्य मासिक खर्चों का भुगतान प्रतिमाह 10,000 से ज्यादा होने पर माह में एक से अधिक बार भुगतान दिखा देते हैं लेकिन उचित प्रमाण / रसीद के बिना उक्त खर्चों को साबित करना मुश्किल हो सकता है|

🖋️उपरोक्त परिस्थिति में 10 हज़ार से कम भुगतान साबित नहीं होने पर आयकर विभाग द्वारा धारा 40 ए (3) के तहत पूरा खर्चा DISALLOW करने के साथ साथ धारा 271 एएडी के तहत बही खातों में गलत प्रविष्टि करने पर 100% अमाउंट की पेनल्टी भी लग सकती है, अतः बिना उचित दस्तावेजी सबूतों के 10 हज़ार से अधिक के बिलों का बहीखातों में टुकड़ों में प्रविष्टि करने से बचें और 10 हज़ार से ज्यादा के बिलों का भुगतान बैंकिंग चैनल के माध्यम से ही करें  ।

सीए. योगेश बिड़ला

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


Analysis of web-movie Scam 1992 in Practical Life

पिछले कुछ दिनों से Scam 1992-The Harshad Mehta Story वेब सीरीज़ देख रहा था ! दिमाग में शेयर बाजार, स्टॉक मार्केट, बीएसई, बुल, बेयर, scam, पत्रकार, सीबीआई, सक्सेस और डाउनफॉल ही घूम रहे हैं। एकबारगी फ़िल्म ने सोचने पर मजबूर किया। मौटे तौर पर कुछ बातें समझ आईं। 

💥जब आप तरक्की करते हैं, उसी क्षेत्र में पहले से स्थापित लोगों की आपसे जलने लगती है। आपकी एक गलती उन्हें आपका शिकार करने का मौका देती है।

💥मुसीबत में आपके परिवार के अलावा आपके साथ कोई नहीं खड़ा होता।

💥कुछ अलग तरह के  साथी एक तरह से दुश्मन होते हैं, जो मौका लगते ही चौका लगाते हैं।

💥हर्षद को एक समय स्टॉक मार्केट का अमिताभ बच्चन कहा गया। पर जब वे एक बार फंसे, फंसते ही चले गए। 

💥जिन पर आपका भरोसा होता है, वे सिवाय तसल्ली या आशवासन के कुछ नहीं देते। 

💥आप कितने ही पैसे वाले क्यों न हों, जब समय विपरीत आता है, आपके घर की कील तक बिक जाती है।

💥माया और काया का कोई अभिमान नहीं होना चाहिए। जिस हर्षद ने लेक्सस कार को 10 लाख अतिरिक्त देकर खरीदा, वह अस्पताल में लकड़ी की बेंच पर दम तोड़ गया।

🎯और हां, दस रुपए से दस लाख बना लिए जाएं तो रुक जाना चाहिए। उसे फिर से दाव पर करोड़ नहीं रोड़ मिलती है। सबको प्रॉफिट बनाकर देने वाला मार्केट कभी वापस भी लेता है। लालच बुरी बला है।

💥बड़ा बनने के फेर में गलती सबसे होती है पर जो उस वक़्त उसे बड़ा बनने में मदद कर रहे होते हैं, बुरा वक़्त आते ही निकल लेते हैं। डूबते सूरज के साथ कोई डूबना नहीं चाहता। जब यही सूरज उग रहा होता है, उसकी चमक में जगमगाना सब चाहते हैं।

enjoy watching this movie..........

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com



नया कृषि बिल 2020

1 - किसानो को सरकारी समर्थन मूल्य लागू रहेगा । 

2 - इसके अलावा किसान समर्थन मूल्य से अधिक देने पर दूसरे व्यापारी और उधोगपति को भी फसल बेचने को स्वतंत्र होगा । 

3 - कृषि खरीद मंडी समाप्त ।

4 - पहले किसानो को अनिवार्य रूप से फसल इस मंडी के रजिस्टर्ड दलालो ( जैसे किसी पार्टी के नेता- कार्यकर्ता ही होते थे ) उनको ही बेचना अनिवार्य था । अब यह बिचौलिए दलाल समाप्त ।     

5 - पहले विभिन्न प्रकार के टैक्स किसानो को ही भरने पडते थे अब फसल खरीदने वाले को देना होगा ।

5 - किसान को अपने राज्य मे ही फसल भेजने की अनिवार्यता से मुक्ति मिल गई है । अब किसान अधिक मुल्य मिलने पर दूसरे शहर / राज्य में भी बेच सकता है । 

6- अगर किसान की फसल कोई नही खरीद रहा है तो किसान न्यूनतम सरकारी समर्थन मूल्य पर सरकार को बेच सकता है ।

7 - इस कानून के अनुसार अब सरकार और व्यापारी को तीन दिन के अंदर किसानो को पैसा देना अनिवार्य होगा । 

8 - किसानो को अब अपने फसल के लिए कोर्ट का चक्कर नही लगाना होगा । क्षेत्र का SDM ही व्यापारी से पैसा किसान को दिला देगा । 

Written by :

CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


आयकर प्रावधानों में TCS संबंधित महत्वपूर्ण बदलाव

अब आपको अपनी बिक्री पर, 1 अक्टूबर 2020 से TCS कलेक्ट करने की आवश्यकता होगी। 

♦प्रश्न-यह प्रावधान किस करदाता पर लागू होगा।

उत्तर-उपरोक्त प्रावधान सभी करदाताओं जिनका की वित्त वर्ष 2019-20 मैं टोटल बिक्री 10 करोड़ से अधिक है, उन पर लागू होगा।

यदि ऐसे करदाता किसी एक खरीदार को वित्त वर्ष में 50 लाख से ज्यादा का माल बेचते हों तो 50 लाख से ऊपर की बिक्री पर बिल  में ही टीसीएस कलेक्ट कर के गवर्नमेंट को जमा कराना होगा।

♦प्रश्न-टीसीएस की रेट क्या होगी।

उत्तर-पीसीएस की रेट 1 अक्टूबर 2020 से 31 मार्च 2021 तक 0.075% होगी। 1 अप्रैल 2021 से 0.1% होगी। यदि खरीददार के पास वैलिड पेन हो तो अन्यथा 5 परसेंट से टीसीएस कलेक्ट करना होगा।

♦प्रश्न- विक्रेता की उपरोक्त प्रावधानों के लिए क्या-क्या जिम्मेदारी हैं।

उत्तर-विक्रेता को बिक्री पर विक्रय बिल में टीसीएस चार्ज करना होगा और ऐसे टीसीएस को गवर्नमेंट ट्रेजरी में जमा कराना होगा। उसके पश्चात टीसीएस की रिटर्न भी भरनी होगी।

♦प्रश्न-टीसीएस को गवर्नमेंट ट्रेजरी में कब जमा कराना है।

उत्तर-टीसीएस को क्रेता से पेमेंट मिलने पर जमा कराना है अतः टीसीएस जमा कराने का दायित्व कलेक्शन बेसिस पर है ना कि बिल बेसिस पर।

♦प्रश्न-यदि 30 सितंबर 2020 तक किसी क्रेता को 50 लाख तक की बिक्री की है और उसके पश्चात 1 अक्टूबर से 31 मार्च 2021 तक 10 लाख की बिक्री की है तो टीसीएस किस राशि पर जमा कराना है।

उत्तर-टीसीएस 50 लाख से ऊपर की राशि 10 लाख पर ही जमा कराना है।

♦प्रश्न-टीसीएस को बिल में कहां और कैसे दर्शाना है और इसका जीएसटी पर क्या प्रभाव पड़ेगा।

उत्तर- टीसीएस को बिल में जीएसटी चार्ज करने के पहले दिखाना है और जीएसटी, सेल वैल्यू प्लस टीसीएस की अमाउंट पर चार्ज किया जाएगा।

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


TCS under section 206 Income Tax Act in India

 A new section 206C(1H) has been introduced under income tax act in last budget applicable with effect from 01.10.2020. 

Broader Applicability of section - if the total turnover of FY19-20 crossed Rs. 10Crores. 

Brief of this section - 

1. The person (being the seller of any goods) is required to collect tax at source (TCS) @ 0.10% on COLLECTION of sales from buyer, if the total collection exceeds Rs. 50 Lakhs per person in aggregate in a financial year.

2. Monthly collection of such tax at source (TCS) to be paid within 7th day of next month. 

Noting point -

A. Here collection means only collection. Collection may be against any sales made prior to 01.10.2020 or of any previous years even. 

B. Collection means including GST or any taxes levied. (However, a clarification must come on this point to exclude GST portion, but till today no clarification issued)

Practical examples - 

Eg. (a)Suppose total collection of a single party in a year is Rs.45 Lacs, then such TCS provision is not applicable.

(b) Suppose total collection of a single party in a financial year is Rs. 75Lacs, then TCS is to be collected on 25 lacs (75lakhs minus 25 Lakhs)

To do - 

So accordingly plan your business / operation and incorporate it in your sales order systems and also inform the applicable buyers to pay such extra money (TCS) w.e.f 01.10.2020 over and above the amount of original invoices raised. 

And obviously the buyer will get credit of such TCS.

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


ITR फाइल करने के 10 फायदे

समय पर इनकम टैक्स रिटर्न (ITR) भरने के कई फायदे भी हैं । आज हम आपको ऐसे ही 10 फायदो के बारे में बता रहे हैं :

01. नुकसान (कैपिटल लॉस) की भरपाई ~~ अगर आप शेयर बाजार में निवेश करते हैं और उसमें कमजोरी की वजह से आपकी पूंजी घट जाती है तो इसे कैपिटल लॉस कहते हैं. समय पर आईटीआर भरने का फायदा यह है कि आप भविष्य में होने वाले इस तरह के लाभ से नुकसान को समायोजित (एडजस्ट) कर सकते हैं.

02. कारोबार के लिए लाभदायक ~~ अपना कारोबार शुरू करने में आईटीआर बहुत महत्वपूर्ण है. इसके अलावा अगर आप किसी विभाग के लिए कॉन्ट्रेक्ट हासिल करना चाहते हैं तो आपको आईटीआर दिखाना पड़ेगा. किसी सरकारी विभाग में ठेका हासिल करने के लिए पिछले पांच साल का इनकम टैक्स रिटर्न देना पड़ता है.

03. बैंक लोन, क्रेडिट कार्ड लेना सुविधाजनक ~~अगर आप बैंक से लोन लेना चाहते हैं तो आईटीआर आपकी आमदनी साबित करने का सबसे पुख्ता सबूत है. होम या कार लोन के लिए बैंक ग्राहक से 2-3 साल का इनकम टैक्स रिटर्न मांगते हैं. अगर आपके पास आईटीआर की कॉपी है तो आपको लोन मिलना बहुत आसान हो जाता है. अगर आप अपनी जरूरत के लिए क्रेडिट कार्ड बनाना चाहते हैं तो भी आईटीआर मददगार साबित हो सकता है. क्रेडिट कार्ड देने वाले बैंक ग्राहक के इनकम टैक्स रिटर्न से ही उनके कर्ज लेने-चुकाने की क्षमता का आंकलन करते हैं.

04. बड़े लेन-देन में जरूरी ~~अगर आप अधिक पैसे का कोई लेन-देन करते हैं तो आईटीआर आपके लिए मददगार साबित होता है. समय पर आईटीआर फाइल करते रहने की वजह से प्रॉपर्टी खरीदने-बेचने, बैंक में बड़ी रकम जमा करने, म्यूचुअल फंड में बड़े निवेश के बाद आपको इनकम टैक्स विभाग से नोटिस आने का खतरा नहीं होता.

05. TDS क्लेम के लिए आवश्यक ~~अगर आपकी कमाई पर किसी ने टैक्स काटा (स्रोत पर कर कटौती यानी टीडीएस) है तो उसे वापस लेने के लिए आईटीआर फाइल करना जरूरी है. अगर आप फ्रीलांसिंग या घर से बैठकर कोई काम करते हैं और आपकी आमदनी करयोग्य नहीं है, फिर भी आपको पेमेंट करने वाला टीडीएस काट सकता है. अगर आपके साथ भी ऐसी ही स्थिति है तो आयकर रिटर्न भर कर आप टीडीएस रिफंड ले सकते हैं.

06. ज्यादा बीमा कवर मिलेगा ~~अगर आप एक करोड़ रुपये का बीमा कवर (टर्म प्लान) लेना चाहते हैं तो बीमा कंपनियां आपसे आईटीआर मांग सकती हैं. वास्तव में वे आपकी आय का स्रोत जानने और उसकी नियमितता परखने के लिए आईटीआर पर ही भरोसा करती हैं.

07. वीजा पाने में सुविधा ~~अगर आप कारोबार या नौकरी के सिलसिले में विदेश जाना चाहते हैं तो आपके लिए आईटीआर जरूरी है. बहुत से विदेशी दूतावास वीजा आवेदन में पिछले 2 साल का इनकम टैक्स रिटर्न मांगते हैं. अगर आपके पास आईटीआर है तो आपको अन्य व्यक्ति की तुलना में वीजा पाने में आसानी होती है.

08. पैनल्टी से मुक्ति ~~इनकम टैक्स रिटर्न फाइल करने में अगर देरी हो जाती है तो आपको 10,000 रुपये तक जुर्माना चुकाना पड़ सकता है. सही समय पर आईटीआर फाइल कर पैनल्टी से बचा जा सकता है, अगर आप सही समय पर इनकम टैक्स रिटर्न फाइल करते हैं तो आपके पास इनकम टैक्स विभाग से नोटिस आने का खतरा भी नहीं होता.

09. पते का सबूत ~~इनकम टैक्स रिटर्न की कॉपी आपके निवास का पक्का प्रमाण है. आप इसका उपयोग सभी सरकारी काम में कर सकते हैं. अगर आप आधार या पासपोर्ट बनवाना चाहते हैं तो आप आईटीआर को पते के सबूत के तौर पर इसे इस्तेमाल कर सकते हैं.

10. ब्याज से मिल सकती है राहत ~~अगर आपको इनकम टैक्स चुकाना है और समय पर आईटीआर फाइल नहीं कर पाते तो आपको देर से रिटर्न फाइल करने पर आयकर के साथ ब्याज चुकाना पड़ सकता है. इनकम टैक्स कानून के सेक्शन 234A के तहत आप पर जुर्माना भी लग सकता है. समय पर इनकम टैक्स रिटर्न भर देने से आप जुर्माने या ब्याज से बच सकते हैं.

If you want to avail all benefits, as mentioned above....please file your Income Tax Return within  time limit. This circulation is just for gaining knowledge & sharing for public benefit information...

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


RBI regime on opening of current accounts & cash-credit accounts

1. New rules likely to benefit corproate lenders like SBI, BOB, PNB, will take away CA float from banks like HDFC, ICICI, Axis which have good cash Mgmt products, but don’t lend to mid-corproates.

2. Now banks can’t open current accounts for borrowers who have a cash credit account with any other bank.If borrowers don’t have any cash-credit account with any bank, they fall under 3 categories-Those w/ under-5cr loans from banks: for these cos banks can open curr Acct

3. For Borrowers with 5-50 cr loans from banking system, only lending banks may open curr Acct., non lending banks may only open collection accts ie these accounts can receive money which have to be paid into the cash-credit Acct.

4. For borrowers w/ over 50 cr loans, one lender bank has to open an escrow account &only this bank can open current Acct. Other banks can open collection accts , but no Non fund based facility can be given on balances in these accts; non-lending banks can’t open CAs

5. small banks will be hit-For cash-credit &overdraft (CC/OD) facility, banks with over 10% exposure can open CC/OD accts; other lenders can have collection accounts; but have to debit money only to CC/OD accounts of banks that have more than10% exposure to borrower

6. Intent of new curr Acct & CC/OD rules is to ensure banks who have lent, can monitor cash flows of borrower. But this makes it tough for smaller banks to garner fresh current accounts,as they are unlikely to have 10% exposure to a co

7. Bankers await FAQ from RBI on how &when database on lenders wil be put together Drawing from RBIs CRILIC and other credit bureaus. Also how wil these be monitored. New rules however diluted versus discussion paper which was more favourable to lending banks

8. Companies having term loans of below ₹5 crores still can open current account,in  other than the loan given bank and deposit money to other current accounts defaulting term loan installments...

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com



Thursday, June 25, 2020

Agriculture Reforms in Rural Indian Economy

65% of India’s Population live in rural areas and contributes 35% in India’s consumption, although agriculture accounts for 16.5% of India’s gross domestic product, nearly half the population in the country depends on a farm based income and creating pressure on farming importance for livelihoods. The corona pandemic has pressured farm incomes and affected farm to fork supply chain, despite full exemptions to the farm sector. Due to national lockdown, labour shortage and empty wholesale markets led farms to dump new harvest of perishable nature. 

The incentives announced by Government in last two years have already boosted the per capita income of farmers by 20% to 30%. Government intent to double farmer’s income in emerging Indian economy to bring it near to world standards. It will result in increased spending of farmers and boosting domestic consumption economy in India at large.

India need to focus on various sectors and integral aspects of farm to fork chain to play this theme, which drives the consumption in agriculture activities. With a shortage of cattle dung and bio compost availability, farmers need an alternative to improve soil’s fertility. Soil needs three sources to improve its fertility; Fertilizers, Minerals and Manures. Soil management will bring higher productivity and increase per capital income. Then comes the storage facility at produce level; wherein government has announces various schemes, subsidies, loans and preferred funding. Farmers can directly setup storage silo, warehouse, cold storage, temp controlled areas etc.

The Indian agricultural market is fragmented and every state has its distinct regulations. Agriculture Produce Market Committee Acts mandates restrictions on where farmers can sell and to whom. Reforms are bringing it on uniform level across country, as one India one mandi. Regulator working on new legal framework, governing investment and technology in agri-economy could bring expected boost in farm to customer connectivity.

Government is working on a massive scaling up of a national e-commerce platform for farmers and traders, to be known as e-nam app.  Its observed that more than 166000 registered farmers across the country are now selling their produce by transactions from home with better price recovery. With this movement wholesale food markets in large states have joined the digital supply chain to raise per capital farmers income.

It is suggested that corporate procurement chains shall join this digital movement of farm fresh purchases. Entrepreneurs shall start new digital business ventures to connect nearby areas with cluster of farmers, wherein they can get easy access to world markets with priority seed funding under various government schemes, working capital funding, equipment funding, storage financing, warehouse financing, technology loans etc. Lets gear up to bring rural India in pace with urban, by increasing per capital income of rural farmers.

(The author is subject expect of Economy and Funding advisory for projects)

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


Thursday, June 4, 2020

Solar Energy Growth Drivers in India


In the era of Corona, we had bitter lessons due to our injustice done with mother-nature in various aspects and one of them is Pollution. Electricity generation from conventional sources is most polluting; wherein government has taken required steps and promoting Solar Power since year 2007. At present, India is one of the largest producers of electricity from renewable energy sources. As on 31st March 2020, out of total electricity installed capacity in India; 35.86% is share of renewable energy generation capacity. In last year, out of total electricity generated in India, 21.27% was thru renewable energy projects.

The Government of India thru Ministry of New and Renewable Energy is playing very proactive role in promoting the adoption of Solar energy generation by offering various incentives and subsidies for Industrial, commercial, institutional, residential, farmers, village installation. These includes Capital Subsidies, Operating Subsidies in Generation based incentives, Interest subsidies, Viability gap funding, preferred funding, fiscal incentives, captive consumption permissions etc.

Government had launched National Solar Mission to promote Solar Power Generation and usage by industries and consumers, with the ultimate objective of bringing solar power in parity with fossil fuel based conventional energy.  The core objective of Solar Mission is to reduce cost of per unit solar power in India in long term, aggressive research & development to bring better efficiency equipment, large scale manufacturing goals, domestic production of critical raw materials, products, components and allied products.

The government has created a positive environment for foreign investors thru FDI route for investment in Indian solar projects, in-turn achieving lowest cost of per unit solar power generation benefited Indian consumers and power discom. The establishment of best regulatory practices thru dedicated financial institution and nodal agencies to bring lowest cost of funds into solar power generation projects has made India gain its climate control mechanism on very higher levels. This has created wider brand equity of Indian Solar energy policies across the global investor forums. Solar power in India is becoming increasingly cost-competitive as compared to fossil fuel based generation, since the prices of solar panels have declined by almost 82% since year 2007.

RBI has advised for all scheduled commercial banks including solar power projects in the categories priority sector, in addition to existing categories, making significant inroads for solar energy projects for priority sector lending. Domestic funding made easy for industrial solar projects, solar rooftop projects, residential rooftop solar projects and large scale power generation projects.

Industrialists, Entrepreneurs, Investors and Residents shall make it a habit to use solar electricity, since generation of solar power is best solution to save carbon emission. Solar is on technological advancement stage with better efficiency panels available on lower cost. We shall focus on taking benefits of government solar priority funding, subsidies, incentives, equipment funding mechanism, rooftop installation with priority etc to make India self sustainable solar power generation destination.

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com


Thursday, May 28, 2020

Venture Capital Funding and Indian Economy


India-focused Venture Capital (VC) funds raised approximately $2.1 billion in year 2019, which was slightly lower than year 2018. Venture Capital fund raising outlook for year 2020 was largely positive among both limited partners and general partners, but it got a big hit due to corona pandemic. Even in the face of worldwide economic uncertainty, year 2019 was the second-most active year globally for venture capital investments. Simultaneously, it was a milestone year for the Indian VC industry too, with $10 billion in capital deployed, the highest ever and about 54% higher than year 2018. Additionally, India witnessed a 29.5% increase in VC volume over year 2018 as well as larger average deal sizes across all sectors.

In the era of evolving new businesses, the start-up ecosystem in India remains robust and is rapidly growing. Between year 2012 and 2019, the number of start-ups in India increased by 18% each year, while funded start-ups compound annual growth rate increased faster at 20% during the same period. Currently, of almost 79,000 start-ups in India, only about 7% are funded, it is indicating bigger room available for investments in India. More than two decades of experience by Birla WP Management team, hereunder summarizing major factors considered by VC team, before investing in a Venture:

  • An innovative project is essential but within realistic and logical area, venture capitalists seek any project which promises immense growth potential and competitive ability to succeed and sustain in the market.
  • Entrepreneurial personality, experience and his management team contribute towards the execution and success of the project, since they utilize the VC’s fund the venture capitalist make sure of their major role with managing, working, guiding, and co-coordinating the team towards the right path.
  • Good team work, the mantra for modern success stories in the market, holds good for venture capital funding too.
  • Market characteristics cover the marketability for the product and the competition it faces from other competitors. Returns in the short period depend on the market characteristics of the project hence it is criterion in decision making for capital funding.
About 75% of VC investments in India, during year 2019 were concentrated in four sectors: Fintech, Consumer Tech, Software, SaaS companies and B2B business models. Consumer tech continues to be the largest sector, accounting for approximately 35% of total investments, with several scale deals exceeding $150 million. Within consumer tech, verticalized e-commerce companies continued to be the largest subsegment, but in addition, there were increased investments in healthcare tech, food tech and education tech. Both SaaS and fintech attracted significant investor interest and activity throughout 2019, with several early-stage and increasingly late-stage deals.

In conclusion, it must be mentioned; even though obtaining finance from Venture Capital route is rigid, but the kind of experts and resources available with the Venture Capitalist team; success of the VC invested business is better than entrepreneur’s independent business management. Get geared up for better structuring of your business in emerging Indian economy.

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com

Thursday, May 21, 2020

Digital Strategies for Emerging Indian Industries


Corona times taught many new aspects of doing business digitally. Its said that god has created good, in every bad event. Covid period shall be considered as adaptive time curve; wherein business owners tried to adopt digital operating and marketing strategies to work from home. Unlike mass marketing, which raise interest of local audience by means of radio spots, newspapers and other direct marketing tools; digital marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With digital marketing, businesses can deliver contents to their customers through personalized and cost-effective communication. Birla WP Management team has prepared following decision matrix for clients to take decision on digital marketing strategies:

1. Track and Measure Data instantly gives your business a better idea of how your marketing campaign if faring. Using these tools, not only can you can make statistical assessment of your campaign, but also illustrate the progress of your marketing campaign in detailed graphics, which send running trend message to all management layers.

2. Impact Assessment shall be done on periodic basis by business owners to grow your traffic, leads, sales and conversions of enquiry to revenue / turnover. Without the ability to measure exact impact on targeted customers, you cannot alter or modify strengths of your products.

3. Quick and Convenient Service Tools to enhance product presence; wherein your digital presence shall start from showing product capabilities to end user and shall remain available till after sale service.

4. Lowest Cost Marketing is biggest benefit to be derived from digital marketing. Digitally it appeal directly to consumer and remain alive for longer duration than print media or other shout media. Cost of per impression or cost of per customer acquisition is lowest in digital media.

5. Demographic Targeting can be easily controlled in digital marketing; wherein you can restrict geographical area of your digital campaign and reduce cost. In facebook, insta, twitter, whatsapp, youtube media, many tools available to filter your customer targets, based on geography, habits, spending capacity, season, reach, fashion etc.

6. Data Bank creation for permanent use by industries and businesses. Transaction thru digital mode allow you to collect basic customer data to enhance sales and build brand goodwill on repetitive basis. Data is fuel to run digital marketing tools, wherein you can filter data and appeal harder to end consumer.

7. Instant Transaction Services is biggest advantage to reduce cost of working capital. Executing transactions is easy and instant on digital payment services, since no need to handle physical cash or time taking bank clearing floats etc. A single click can fetch you fund flow and inventory management.

8. Ability to Multitask is another big advantage of digital marketing. Making faq and viral them digitally may save precious time of your marketing team. At the same time data generated from past purchases, can be used for generating new sales. Data of one product and type of customer can be used to sale another product with same set of customers. All these digital campaigns are matter of a single click, without the risk of diminished satisfaction.

Selection of proper digital marketing strategy is continuous cost-benefit analysis by your business advisors; wherein it can reduce cost of interest, better use of working capital, generate more sales with same infrastructure, reduce inventories, reduce payment float etc. Author of the article may be contacted for expert advise, with deep rooted matrix assessment. Be digitally innovative......new digital world is waiting for your business to roll smoother and be front runner for value creation.

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com

Thursday, May 14, 2020

Liquidity Booster for Domestic Industries by Government


In current scenario, maximum of MSME industries have arrived on a juncture facing big black wall, with no more funds to pump into industries. Hearing this voice, Central Government has come out with certain measures to pump liquidity into market and ease of tax compliance and filings, as detailed below:

MSME Step-1 - 20% top-up loan, on existing outstanding loan to be provided. It will not call additional colletoral, but will be covered with existing security with lenders to MSME. Those MSME having Loan upto 25crs and turnover upto 100crs will be covered in this scheme. This loan will be provided for 4 Years with a moratorium of 12 Months from availement.

MSME Step-2-  Rs. 20,000Crs will be infused as Subordinate Debt for stressed MSME thru CGTSME Trust. Government is also creating a master Fund of Fund, with infusion of  50,000crs as equity to standard and regulated MSME. It will help them to expand their capacities with less paperwork.

MSME Step-3- Definition of MSME changed has been changed with additional classification based on turnover limits (earlier it was based on investment limits). Different between manufacturing and service SME is removed. This will bring turnover limitation to micro industries, wherein their existence will be in controlled environment and boost will be for small industries categories. Wherein Atmanirbhar Bharat needed more secured environment for micro industries.

MSME Step-4- Government has provided secured domestic market to domestic industries; wherein it has banned Global Tender system upto Rs. 200 Crs Government procurement. This will provide boost to msme industries, wherein they will not have to face competition from global players and will get oxygen to survive in front of MNCs and larger corporate. Along with it, Government has also directed to clear all central government outstanding to msme, within 45 days to pump more liquidity to msme.

Labour law and EPF Step - EPF contribution was paid by Government for Covid times, March, April and May 2020. Now this payment support has been extended by another 3 Months, wherein 12%+12% contribution will be paid by Government of India.  Further employer contribution has been reduced from 12% to 10% for those organisation having more than 100 employee registered.

NBFC, MFI, HFC Step - Special Rs. 30,000crs Liquidity window will be given and government will buy debt papers of these institutions even if the same with rating as investment grade. These will be fully guaranteed by Government of India. Further government to provide Rs. 45,000 crs Liquidity to NBFC with this scheme; wherein first 20% Loss will be born by Govt of India. Even unrated papers will get money under this scheme.

Discom Liquidity Steps - Discom are not able to pay the power generation Companies, hence Rs. 90,000crs Special fund created to pay all outstanding of Power Generation Companies; wherein they will be funded thru PFC and REC.

Infra-Contractors Step – Considering lockdown non working period, government has provided an automatic extension of 6 Month to all Govt contractors of Railways, Roads, Other departments. Govt Agencies will also partially release Bank Guarantees to the extent of work completed. It’s a big step to build additional bidding networth capabilities and saving from liquidated damages and penalties.

Real-estate Industry Step - Covid19 shall be treated as act of God, using the Force Major Clause their project registration will be extended by 6 Month automatically; wherein Completion dates of existing projects to be extended automatically by 6 Months by Government authorities. It will be like providing oxygen to realestate segment, already in ventilator stage.

Direct Tax Related Step – for assessment year 2020-21, Government has extended Income Tax Return filing date to 30 November, 2020 (from existing 31st July, 2020), tax audit date also extended to 31st October 2020. Government has also reduced Non Salaried TDS and TCS rates by 25%, from existing slab rates. This will be effective from 14th May 2020 will remain valid till 31st march,2021. Further Government has directed to issue all pending refunds upto 5 Lakhs to assesses immediately.

If all these steps used with more digital mechanism, ease of business practices and opening of markets for msme, then only AtmaNirbhar Bharat can be thought of with motivated and dedicated Entrepreneurs.

Written by :
CA Yogesh Birla
Director
Birla WP Management
visit us at : www.YogeshBirlaCA.Blogspot.com